An episode of The Blueprint spent questioning, speculating, and daydreaming about what comes next for Major League Soccer now that there's a new MLS commissioner in town and his name is Larry Berg.
Before the league's future under Larry Berg gets a thorough investigation from hosts John Baney and Trey Fillmore, they start by looking back over the Don Garber era and attempt to sum up his significance to MLS and how the league grew under his tenure, which ran from 1999 through to the end of 2026.
From taking over a fragile 12-team league in 1999 and growing it to 30 teams, 23 soccer-specific stadiums, and a $250 million-per-year Apple streaming deal, Garber can point to a lot of improvements over time for MLS and say "Mission Accomplished." It's not all positives for Garber, though, as the league under the departing commissioner dealt with some strained relationships with fanbases, the Columbus Crew relocation saga, and a reputation for being hesitant to change while wanting to protect the MLS owners and their sizable investments.
With Garber's reign contextualized, it's on to the new guy, and what the MLS world can expect from Larry Berg once he ascends to the commissioner role. While Garber came from the world of marketing and the National Football League, Berg is someone experienced in private equity and has first-hand soccer ownership experience thanks to his years with LAFC.
Early on, Berg as commissioner is focused on improving the on-field quality of MLS as his top priority, particularly when it comes to rewriting the league's roster and spending rules, which he sees as a "flywheel": Better talent draws more transfer and media revenue, which funds more talent.
Your hosts discuss the sense of urgency around the potential changes to MLS roster rules, given the looming 2027 schedule shift, the need for a new collective bargaining agreement with the players in 2028, and the Apple deal renegotiation happening in 2029.
Berg's opposition to promotion and relegation in MLS is noted, as is a wish that Berg build better relationships with the other non-MLS-exclusive parts of the American soccer pyramid (US Open Cup, USL, MLS Next Pro).
The episode wraps up with questions submitted by listeners, including how Berg's legacy might differ from Garber's. Chief among the things Larry Berg should aim to do, according to Trey Fillmore: "Legitimize" the league. Both internationally and within American sports culture, more legitimacy could arrive for MLS if the league's on-field quality, media strategy, and long-term ambitions are all addressed properly by Berg in his new role.
There's a lot to digest and consider as it pertains to the new MLS commissioner and his influence on the league, but John and Trey cover a lot of ground while discussing what lies ahead for Berg.
Listen to the full episode embedded at the top of this post, or find it by subscribing to The Soccer Journal Podcast feed on Apple Podcasts, Spotify, or wherever else you listen to podcasts.
