The FIFA World Cup has seen many changes over its 23 editions, but in 2026, the most controversial new wrinkle is the mandatory three-minute hydration breaks implemented for all 104 matches, no matter if they're played inside an air-conditioned dome or out in 90-degree New Jersey swamp heat.
This episode of The Blueprint looks closely at the pausa de hidratación, which hosts John Baney and Trey Fillmore find has less to do with player safety and everything to do with advertising revenue. They dig into the broadcast economics behind the breaks, including how much Fox and other World Cup rights-holders stand to make from ad spots aired during the stoppages, and why some of the official broadcasters, like Telemundo, aren't cutting away to full-on commercial breaks during these controversial cooling breaks.
Then there's the strategic and tactical side of the three-minute pauses in each half. Coaches are viewing the hydration breaks as chances to regroup their teams and shift momentum mid-match, with data backing up that the hydration breaks have correlated with in-game performance shifts, somehow turning a sport that's supposed to feature two 45-minute halves into one that now features four quarters of action.
The addition of hydration breaks is one big tweak present at this World Cup, but how does it compare to similarly seismic changes made throughout soccer and the World Cup's history?
Let's not forget, this is also the first-ever 48-team World Cup, and that expansion is hugely significant on its own.
To understand how the tweaks to the 2026 tournament compare historically, John and Trey go back through the many stages of evolution of the World Cup. That means discussing the decades of shifting group-stage structures and the shifting number of teams to participate in each tournament over the years, plus rule changes like the introduction of penalty kicks, the back-pass rule, awarding three points for a win, and so on.
Framed against that history, Jon and Trey weigh in on whether the jump to 48 teams is a reasonable evolution of the game or yet another commercially-driven shift, touching on hosting infrastructure concerns and worries about diluting the competition by expanding the field.
The conversation tries to pin down what impact all these changes and evolutions of the World Cup have had on the sport of soccer, and looks ahead to what other alterations might be waiting in the years to come.
Listen to the whole discussion at the top of this post, or find it by subscribing to The Soccer Journal Podcast feed on Apple Podcasts, Spotify, or wherever else you listen to podcasts.
